 |
  Free SEO Webinars! |
Advanced Website Conversion and Visitor Path Analysis
Website Traffic Statistics Analysis and Conversion Specialists
Hits, page views, bounce rates, exit pages, click through rate, clicked links, referrers, and other buzzwords are just some of what is thrown around when people talk about website statistics and conversion. HUH?Imagine having hourly comprehensive website conversion analysis data at your fingertips.
A successful web marketing campaign is not just about increased web traffic. Hits, page views, and generally more web site traffic mean nothing unless the users complete the desired action (conversion from visitor to customer) on your website. Depending on the goal of your site, conversion might mean, downloading a document, making a purchase via an e-commerce shopping cart, clicking on a particular link or picking up the phone to call you. If 1000 users a day go to your site, but never complete the intended action, it is money and time wasted on both sides. The study of what your website visitors are doing on your site is conversion analysis
How can you make sure your web site encourages the intended conversion once we helped your website traffic increase?
1) Understand what your intended goal is and who your intended client / prospect is. What will they be looking for once on your website? What do you want them to do, once there?
This, of course starts with great SEO. By appearing for the most relevant organic search phrases, with the most accurate title tags and descriptions as possible, your user immediately knows what to expect once they click through to your website. Please visit our search optimization page to learn more about our SEO services.
2) Once at your website, the user is expecting clear, well written information that is easy to ascertain. This can be obtained by utilizing our content creation services during the development stage of your website. The website should not be cluttered with images and if there is a path you want the user to follow, do not make it hard for them to follow it. Navigation buttons should be labeled clearly and specifically..and make sure the navigation is available on all pages. At any point and time the user should have access to contact information via phone and/or email.
There are many more factors that help with website conversion that your Industrial Traffic Representative can help you with, but even with keep the few points above in mind, you should see higher conversion rates on your site quickly.
Your website is done, it is live, climbing the engines and people are visiting. Is it doing its job? Can it be doing it better? We will help you determine and stay on top of this valuable information.
We use our proprietary tracking software, (industrialtrafficanlaytics.com), to look at the results you are pulling in. (You also have access to this password protected software 24/7). We meticulously study many factors like, how many visitors are coming, how long they are there, what did they type in to find you, which page did they leave from, how many pages did they visit, which search engine did they use and even how big the screen is they are using (yes, we can really figure that out). If the company (your website visitor) has their own IP address, we can trace the company name. If you are an e-commerce client, we can view all orders and look for patterns.We take all of this live data, compare it to a 3rd party tracking software we utilize (to ensure accuracy) and look for positive and negative patterns to determine if we are converting an acceptable amount of your visitors.
Of course we contact you with our findings to get your feedback. Just because the numbers and stats seem good to us, doesn't mean the site is converting your website visitors.
If we find that the website statistics from the search engine traffic we've developed is not acceptable, then we will make whatever changes necessary proactively. If anything needs to be adjusted on the face-side of the site, we will not post anything without your prior approval.
Once the changes are made, we start the process over again. We will perform this conversion analysis on a quarterly, monthly or weekly basis depending on what our team and yourself have deemed necessary.
Industrial Traffic LLC can also help you analyze your PPC statistics and show you how to attain a higher conversion rate. Please see our PPC Campaign Management page to learn more.
If you already have a website and need help reading the website statistics from your website analytics software, we would be happy to help.
If you are not certain that your website is converting visitors into customers, please call us. at 603.623.8006 (EST)
Consider these possibilities:
- If the search engines are bringing hundreds to your site, but 70 percent of them are "one page and out" visitors, how can you make them stay longer?
- If visitors are searching for a very specific product but never getting to the page on your site that describes that product, how can you make sure they find the information they are seeking?
- If a keyword is consistently bringing the wrong kinds of prospects to your site, what can you do to bring the right visitors?
Solutions for Your Websites Success Online!
Industrial Traffic offers our tracking software with every search engine optimization management program. We measure visitor activity generated by your search engine optimization program, and can be extended to track all of your other marketing initiatives as well.
Industrial Traffic will track every visitor who comes to your site from the key search engines and provide specific details about the search term used, the specific path taken through the site, and the actions taken by the visitor. These actions can include filling out a request for quote or a "Contact Us" form, downloading a white paper or PDF file, signing up for a newsletter, e-mailing a page to a colleague or purchasing an item online.Tracking software ties all of this information back to the source so you know exactly what's working and what's not... and why.
Advanced Tracking Software Tells Your Web Activity Story:
- Browser Used
- Daily and Monthly Activity Calendars
- Date and Time of Visit
- Exit Pages
- Referrer
- Search String by Engine
- Time Spent on Site
- What Pages Were Viewed
- Much more real time data available for your review
Custom Website Design, Development, SEO and Internet Marketing
If you don't see it on the list above, it doesn't mean we can't help you.Industrial Traffic, LLC has been providing our clients SEO, SEM, website design, development, hosting, pay per click campaign management and internet marketing and web services all over Maine, Massachusetts, New Hampshire, Vermont and the USA since 1997.
Call Now! 603.623.8006 ›› (sales@industrialtraffic.com)
Database Hosting ›› Flash Animation Graphics ›› SEO Article Marketing ›› Link Popularity ›› MySQL Database Development ›› SEO Market
PPC Campaigns ›› Product Catalogs ›› Programming ›› Real Estate MLS/IDX ›› ROR RSS XML Feeds ›› Security SSL ›› SEO Writing
Shop Carts ›› Shopping Portals Datafeed ›› Social Networking ›› Tracking Software ›› UPS USPS Shipping ›› Web Developer Sitemap
Copyright © 1997-2010, Industrial Traffic, LLC, All Rights Reserved
VT Website Design Development | NH Website Design Development | MA Website Design Development | ME Website Design Development
DC Web Designer Developer | DE Web Designer Developer | MD Web Designer Developer | VA Web Designer Developer | PA Web Designer Developer