Website Analytics

Measure Online Success with Useful Website Analytics

If companies expect to make the right decisions when it comes to forming a better strategy online - they need accurate and useful information about their website's traffic and marketing performance, and they need it in a format that is easy to comprehend.

Industrial Traffic provides web analysis and reporting services that help you make sense of the critical information that affects your company's success online. Your website is often the first impression your customers get. If it's not succeeding, website analytics are the first step in creating a powerful strategy.

By using a variety of tools to gather and interpret the statistical information you need, we can readily analyze the data and create executive summaries in an understandable format that provides you with an overview of website trends and anomalies.

Make informed marketing decisions for your website with comprehensive analytic solutions.

• Optimize Site usage
  Site usage reports provide you with behind the scenes information with cumulative, monthly weekly, and even daily growth trends to track number of visitors, web page views, usage popularity, page popularity, entrance and exit pages, time on site, path through site, top referring websites - as well as search engine traffic and in depth keyword analysis.

Find the keywords you need to drive high quality traffic to your site

• "What keywords are being used to find my website?"
  This is a question we love to hear. You want to know who's finding you and what they're doing once they click onto your site, with advanced website analytics you get all the information you need so it's easy to strategize, adjust, optimize, and get the best results possible.

Take advantage of website reports to evaluate your website's effectiveness.

• Search engine rank and competition
  This information assists companies in developing strategies for better search engine visibility. Evaluate which keywords result in the best ranked web pages, your website's overall visibility by engine, ranking on each engine, gain and loss ranking trends, and an analysis of your competitors and their strengths.

Understand the effectiveness of your marketing efforts

• Promotion Campaign results
  This information can gauge the overall effectiveness of your advertising and marketing campaigns, and provide reporting on message popularity, click-through rates, as well as message-to-sale reporting (depending on your e-commerce system's capabilities). This data will assist you in revising your marketing campaigns and making enhancements to certain components, or eliminating those under-performing promotions.

Find out how visitors are interacting with your website and create a better experience for them.

• Website architecture and usability
  This report offers key insights into your website's performance from a visitor's perspective. It is designed to assess websites that are struggling to meet their online goals of website traffic, lead collection, and e-commerce. Your website is reviewed from both a visitor's perspective and a search engine robot's perspective. Any potential issues are identified and an in-depth analysis is also provided through the use of website visitor behavior to identify potential problems with usability, message effectiveness, and perception.

Whether or not you're currently satisfied with your website's performance, take a proactive approach to evaluate how well your website is actually working for your company. Contact us to learn more about how our professional website analytics can help you achieve success.

Contact Industrial Traffic Today!

Phone: 603.623.8006
[qov@industrialtraffic.com]