Our Process

Producing websites that help our clients increase their visibility and grow their business isn't an accident. Over the years, we've spent countless hours developing and perfecting a process to approaching web design, development, and optimization that is focused on results. Follow along to learn more about how we consistently deliver quality online visibility.

Keywords and Content: the SEO firm's greatest weapon and the building blocks of your website

Before anything begins, we build the foundation of your website on thoroughly researched and analyzed keywords. We don't simply throw together a list and begin building your site. We consider what each keyword means. We ask questions like "Is this key phrase used by someone looking to buy something or simply research" and "Is this key phrase specific enough?" to ensure that the foundation of your onsite search optimization is as strong as it possibly can be. This allows us to offer you...

• More qualified traffic
• Website visitors that are more likely to become customers
• Greater search engine visibility

Competitor Analysis: rank higher in Google, Yahoo, and Bing while rising above your competitors

One reason you want a better website is so you can compete more effectively in your industry. With that in mind, we will research your competitors to see where they are succeeding, and where we can help your website be a cut above the rest.

Traffic Analysis: a critical step for search engine optimization specialists

Analyzing keyword popularity and traffic is a key step in helping drive the most quality traffic to your site. A million site visitors are useless if they find your site and then quickly leave. By analyzing traffic patterns as part of the SEO process, We ensure that your web presence is as strong as it possibly can be, wherever it needs to be. Analyzing traffic means much more than simply glancing at keywords. It means individually considering every phrase that could possibly be used to reach your business

Strategic Website Development

Every website needs to function flawlessly, or visitors go to greener pastures. That's where professional website development services come in. Our developers are educated on the latest technologies so that you get precisely what what you need. Whether it's a static website with web applications or a content management system that you plan to update yourself with fresh content, and new products -- the functionality and usability of your website are in good hands.

Strategic Website Design

While research and development of your search engine optimization plan are underway, the design process begins with your design call. On your design call, you'll speak to our designers and our project manager to establish...

• The look and feel you want for your website
• Your design concerns
• Features you want to implement
• Colors you want to incorporate
• And any other visual element on your website

SEO Copywriting: better content, better website, better business

It's a tired old saying, but it's true: content is king -- and it always will be. Content is one of the most important features of your website, and while SEO, development, and design are underway -- so is the creation of your website content. Often beginning with an interview to gain a better understanding of your industry and target audience, our writers work to produce valid, original, and keyword rich content for your website. Our copywriters are experienced when it comes to researching and writing content about your industry that is geared towards informing and persuading your visitors while also helping search engines rank you more favorably.

SEO Implementation

Properly implementing every aspect of search engine optimization is important. This involves not only ensuring the relevance of keyword research and traffic analyses, but another major aspect is writing and coding a number of unseen elements on your website that will play a role in helping you get first page rankings in search engines like Google, Yahoo, and Bing.

• We will take the path of least code:
  Less code means a faster website, and that's something we continually strive to deliver you. Faster websites rank better in the search engines.
• We will take every opportunity to help you rank better in the search engines:
  From meta tags to file names -- every opportunity to use the valuable keyword research and traffic analyses will be capitalized on.
• We will proof and reproof our SEO:
  Your seo is the driving force that will help you succeed in the search engines. We will leave no stone unturned when working to deliver the most qualified traffic to your website

Proofing, Tracking and Advanced Analytics

After SEO, design, and development are complete, we will proof your website to ensure every feature works properly in each current operation system -- including Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, and opera. We will also install tracking software to help analyze and account for traffic statistics and patterns.

Services

Soon after your website is launched, we will perform a variety of services to assist with local and global website ranking, functionality, usability and more. Some of these services include...

• Sitemap creation
• ShareThis Widget Installation and Registration to enable users to easily share your website with others
• Local Business Listing creation and optimization to help your business rank prominently in your location
• Manual and Automatic directory submissions
• RSS Feed setup
• Custom Error Pages to ensure visitors stay on site
• Page renames and redirects should you decide to remove or change a page

Offsite SEO

After your website is optimized, developed, designed, and launched -- one great way to increase website rankings is to perform offsite SEO. Offsite SEO can be your website's hidden weapon when it comes to getting the edge over your competition in search engine rankings. Offsite SEO can include quite a lot, such as...

• Article Marketing and White Papers
• Blogging
• Free and Paid Directories
• Link building
• Press Releases
• Social Bookmarking
• Social Networking
• Blog Networking and RSS Feeds
• Email Marketing
• (SEM) Search Engine Marketing

Contact Industrial Traffic Today!

Phone: 603.623.8006
[qov@industrialtraffic.com]