Frequently Asked Questions

For Microsoft Outlook Users

1. Open, Microsoft Outlook. On your outlook toolbar, click on the "tools" menu item
2. Next, click "emails accounts". Your screen should look something like this
   (different versions of outlook will look slightly different):




3. Click "view or change email accounts"
4. Click "next"
5. Highlight email you want to work on if you are updating an existing email account and click “change” and skip to step number
6. If you are creating a new email address for the first time, click “add”
7. Select the option “POP3” and click “next”
8. Enter your name as you want it to appear in the “YOUR NAME” field, this is what email recipients will see when you send them an email
9. Enter your email address as we have provided to you
10. Your incoming and outgoing mail servers will be yourdomain.com DO NOT USE WWW. OR MAIL. OR SMTP. Just use 'YOURDOMAIN.COM'
11. Enter your username which is the email address we provided: yourname@yourdomain.com
12. Enter the password we supplied
13. Click "more settings" (bottom right) screen, will look like this:




14. Click on the TAB labeled "outgoing server" at the top

We can't usually speak for the "other company" unless we know who it is...and even knowing that, the reasons for any difference between our services and someone else's are many.

What we can say is that we have a methodical, focused, and proven method for delivering quality online visibility. We have a full team consisting of designers, developers, writers, SEO experts, and project management. So from the earliest design stages to the implementation of your website's "bells and whistles"- we've got you covered, and you can be sure you get the best result.

For instance, some companies will offer to research and analyze just a handful of keywords for your website - targeting the top 10 or 20 keywords that come up for your industry. We know there's much more that can be done. We dig deep to find the keywords (no matter how many) that will help your website succeed in search engines. We analyze the way consumers think in various stages of their buying process and develop a long list of keywords and phrases that will deliver you qualified traffic, from visitors looking for precisely what you offer.

As a final example (and there's truly, much more) - with the exception of our sales representatives, who are constantly on the road meeting with clients, our entire staff is in-house at our office in Hooksett, NH. We do not outsource to smaller companies, and the prospect of outsourcing overseas, honestly, makes our heads hurt. This allows us to deliver you a level of communication, quality control, and collaboration that will give you the genuine sense that we truly have everything covered.

In many cases, providing SEO for a site that we didn't build can be a recipe for disaster. When we design and develop a site, we take into consideration every factor and how it might influence the overall success of your site. We're not just being picky. When it comes down to it, design influences development and the combination of design and development influences the implementation of SEO. With a comprehensive approach to website design, we can ensure that you get the best possible result - from strategic professional design to what we honestly believe is the best SEO available.

When it comes to optimization or redesign, a site may look fine on the surface during the "quoting" stage, only to discover once we "get under the hood", that the backend structure of the site is a disorganized mess. The foundation of your website couldn't be more important, and the last thing both developer and client want is to be set up for failure. Different designers and developers all have varying methods of creating code and files for your website. We need to be able to see how the foundation of your website is structured in order to understand the scope of the work needed. Not seeing this puts both parties at a disadvantage.

Some companies will promise you "first page results" before ever even sitting down to talk with you. The truth is, they either don't understand how search engines work, or - to put it bluntly - they are telling you what you want to hear. In some cases, they might even be using "black hat" SEO methods. "Black hat" SEO, in its simplest terms, is SEO that breaks the rules laid out by search engines in order to achieve better rankings. Sure, this might get results in the short term - but when the search engines find out, that website is penalized, and your business suffers.

Search engines are constantly changing their algorithms in order to deliver better and more relevant results to their users. They do not generally publish these changes - as doing so would invite abuse, so it's our job to stay on top of industry trends and traffic patterns to constantly test the search engines in order to deliver the best possible results. While we think it's dishonest to guarantee first page results, more often than not, our clients find themselves ranking on the first page of Google, Yahoo, and Bing for a variety of keywords chosen specifically to deliver quality traffic to their site.

We build your site according to proven SEO methods. If there's a major algorithm change, we present you with the news and make necessary changes at your discretion. Additionally, if you're on our monthly retainer program, your website receives advanced SEO service regularly to ensure that every step is being taken to optimize your online presence.

When it comes to making a site SEO Friendly, some methods are more well known than others. Even now, some factors that influence SEO are changing. While some methods are very in depth, and others are proprietary, we can say that many factors will never change. That means you'll always need relevant, updated, and keyword rich content, good back links from reliable sources, and design and development that are easy for search engines to index (that means a logical file structure, easy to use navigation, etc).

There are dozens of factors that go into good SEO. Some are more well known than others, some of them are evolving every month, and other processes are proprietary. Therefore, we cannot simply list what we do to a site….because it may change, it may be different for you than someone in another industry, and to be honest, we don't want to sacrifice our edge. When we present a proposal to serious prospects, we can provide much more detail, so please feel free to call us to see if we are a good match for your SEO needs.

Offsite SEO can be anything that has to do with developing content or improving your web presence that takes place "off" your site. This could be submitting online press releases, article marketing, search engine marketing, directory listings, local listings, social networking, and much more. All of these establish links and build exposure for your site - working to complement onsite SEO and provide a more powerful web presence overall. Just like a brick and mortar store might use a billboard 5 miles away - we use offsite SEO to increase your exposure and reach.

Yes! If your website is set up with a content management system (CMS) - you can quickly and easily update your site without knowing anything about coding or development. So there's no need to learn HTML, PHP, CSS, or any other web technology. In many cases, we hesitate to provide FTP files to someone who wants to make edits to a system that isn't a CMS - this is simply because we want to ensure that all the working parts of your website continue working flawlessly together. Without the right expertise - it's not hard to go from "simple edit" to "broken site".

In other words, we will make sure that we if want frequent updates - the proper editing modules will be in place. This way, you can safely edit what you need to, without fear of accidentally overriding essential code elsewhere.

An XML sitemap is essentially a coded version of your site built in a manner that the search engines can scan and categorize your site easily. Because their algorithms change, these must be updated frequently. Each major search engine has an XML format that they prefer. Industrial Traffic will create one for each and update them on a regular basis. This is just one important factor that many SEO firms over look. We find it to be pertinent, thus we include it with every proposal.

Content is king in regards to getting great search engine rankings. Trying to put it all on one or just a few pages is not good for rankings or your users. Imagine walking into a department store and having everything you want right in that first aisle. It would be overwhelming, and you would tire of looking for what you really needed quickly. Without clearly categorized content, your visitors would simply leave. With your website. A rule of thumb should be one page per product/service. With good page and site navigation, this should not be an overwhelming experience for your visitor, and it will help ensure that your visitors become your customers.

With keyword rich and distinct content, the search engines can also index your pages more effectively. If you sell 3 different knives, a pocket knife, a hunting knife and a chef's knife, the search engines won't be able to make that distinction unless your content makes it clear. Studies show that you have a matter of seconds to capture a users attention. If they don't quickly find what they're looking for when they land on the site, chances are they'll go elsewhere.

A nicely laid out site can have 100's of pages and serve both the human and search engine visitor in a much better way than a one page site ever could.

Search engines are constantly trying to provide a better experience for their users. To do this, they constantly add to and adjust their algorithms to provide the most relevant results to their searchers. Google alone has estimated 350 algorithm changes in 2010 alone. With that said, if your site is left alone for more than a month or two, it will begin to lose ground in the search engines. By keeping your site up to speed with the latest industry developments, you maintain your forward momentum in the search engines and get the increased traffic that follows.

Bottom line: The sites that rank and convert the best are given consistent attention.