As a business owner, it can be easy to let your website collect dust. It’s understandable. You’re busy, and it can be a tall-task to stay on top of it on your own. However, in our increasingly digital age it is more important than ever for businesses to keep up with the times.
Your website is the first impression and the first point of contact many of your customers will have with you. For that reason, having a stale or dated website can have a very real impact on your brand, your image, and your growth.
We understand that it’s not always easy to re-build from the ground up. For that reason, in addition to fully customized websites built from scratch, we also offer faster solutions focused on giving your business the digital shot-in-the-arm it needs to get up to speed with the latest design standards, web technologies, and internet marketing best-practices.
If your website isn't optimized to display on every possible device, you might be missing out.
Would you enter a brick and mortar store that you’d never visited before if its storefront was run-down and dilapidated? Would you eat the cookies in a cookie jar covered in dust? Probably not.
It works the same for your website. Web technologies evolve every year, and the technologies available today offer capabilities that are vastly superior to what was possible 10 years ago. When a web visitor in 2015 enters a site that was designed in 2004, they think to themselves, “Is this place still in business?”
A facelift for your website helps you make the best impression.
When your potential customers enter their website, if they don’t find an intuitive user experience and the information they need, they’ll go somewhere else. By giving your website the facelift it needs, not only do they get the right impression, but they’re more likely to stay on your website.
Online shopping is bigger than ever before, and it’s only going to get bigger. If you sell a product or a service and don’t provide an easy way for your customers to get what they need, they’ll go somewhere they can.
Every year, Google and other major search engines are altered to provide better, more relevant results. These changes are typically referred to as “algorithm changes”. With more and more devices being capable of browsing the internet, user experience has never been more important. Because of this, search engines like Google actively reward the most helpful and engaging websites with better search engine placement.