Google Panda 4.1: A List of Do’s and Don’ts.
Did you read our primer on Google Panda 4.1? To put it simply, Google Panda was an algorithm update focused on keeping websites honest with a high degree of quality and relevancy. Recently, a wealth of information has surfaced to give us even more information on what the big “G” is looking for from websites (that want to remain visible in search). Whether you’re a business or an SEO, this is the list you should strive to “get right” with.
While Google never supplies an official list of factors impacted by algorithm updates, the following items have all been drawn from a wide variety of leaks that have trickled out of Google sources since Panda’s release. Please keep in mind, this list could be much longer. However, it should give you a brief picture of the kind of factors we actively look at when it comes to “recovering” from Google Panda,especially with the Industrial Niche in mind. Keep in mind, the typical industrial business is very different from a retail business or blog, and approaches the web in a slightly different way. Some items (like “social shares” and “positive comments) may be less relevant for a manufacturer or other Industrial business, however the general principles of quality and authenticity remain the same.
So without further ado, an abbreviated list of “Do’s” and “Dont’s” when it comes to internet marketing and SEO after Google Panda 4.1
What to strive for: Page factors that indicate “high quality”
1. Usability and Satisfaction: Bounce rate, time on site, interaction, and usability in general are all active factors that indicate whether or not a particular visitor is satisfied with your website. Bad usability = Bad ranking. Generally, it’s as simple as that. Another active, but under-reported factor in this equation is your Content Quality Rating, which (to oversimplify the issue) stipulates that every page should have a purpose, and that the most successful pages consistently achieve that purpose. For instance, to echo the example used by Terence Mace in his excellent post on content quality factors, if a page is on an ecommerce website and the goal is to sell a product, the most important elements of the “main content” include the product name, images, description, an ‘add to cart’ button, and a price. Main content elements like these should always be focused on the end-goal.
2. Positive Social Mentions and Shares (when possible)
3. Comprehensive contact information on every page
4. A positive reputation on blogs, forums, and other websites. These can include Wikipedia, magazines, and organizations like BBB, Yelp, and more.
5. Detailed “about us” information, proving that you are a legitimate business. This should include standard “about us” content, in addition to a mission statement, company history, and a company directory.
6. Obvious design difference when comparing “main” content to additional, supplemental, or nonessential content
7. An “aged” domain is ideal
8. Citations and references to and from reputable experts (when possible).
9. Positive comments and reviews (when possible)
What to avoid: Page factors that indicate low quality
1. Bad page usage metrics
2. Duplicate page titles and descriptions
3. “Keyword Stuffed” content, titles, and descriptions
4. Pages on-site that are off-topic or hard to categorize.
5. Outdated information
6. Pages with errors, duplicate or unnecessary content, and bad design.
7. Pages where the main content isn’t immediately apparent (below the fold).
8. Popups and excessive advertisements.
9. A bad reputation on sites like BBB, ripoffreport.com, scamreport, Yelp, and others)
10. Distracting design
11. Low quality comments
12. Slow speed
13. Low reading level
14. Broken links