What content do you currently have to work with, and how is it working? Whether it’s on your existing website or in a stack of pamphlets, it’s all relevant.
For web content, we will analyze performance of existing content to form an assessment about what works and what doesn’t work when it comes to marketing your product or service to your audience.
What’s the competition doing and how can we give your web presence an edge It’s not about copying the competition’s content strategy, but learning about it to help focus on a goal for your new content plan. Competitor research can not only provide some much needed direction to your own strategy, but it will also help identify areas of improvement that you might not have noticed before.
Once our content team has learned about your business, your industry, and how your existing content strategy works, it’s time to use all of the information to form a plan.
What essential topics do you need to address to become the resource your audience is looking for? What types of content will resonate with them? How often should new content be published, and where should it be distributed? It’s questions like these that go into creating a strategy that really works.
What worked? What didn’t? Building the best content strategy for your organization isn’t easy. But the process will not only result in the strong content that gives your potential customers the information they need, it creates a constantly growing source of information that will drive your entire marketing plan.
With a good content strategy, your brand and your marketing campaigns will communicate your message on an entirely new level.